all right, let's say apple's report is better than the posted numbers on a lot of websites but also beats what is the high man, some call at this time whisper, the high man, the analyst with the high estimates on the street. that, people, will always cause a raising of numbers for the rest of the year by everyone, or if it is the end of the year for the numbers in the year after it. i use that increase in earnings per share, the ones that they bump it, okay, to figure out several things. first, i try to figure out the increases from real business, actual sales, do they do better? not just accounting changes and share count changes. the latter fools a lot of people. to do what i like to do, i look at the revenue shares. why is that important? because they can produce more, gain more customers either at the expense of others, execution, they're making a better job. they're doing a better company. they're working harder. they're working it better. but a company can easily change the earnings by buying back a ton of stock, not the sales line, but the earnings, simply changes the denominator,